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Startups

Sachin Bansal in talks to invest in Manav Garg's AI shopping startup

The venture belongs to serial entrepreneur Manav Garg, who is looking to raise about $100 million as initial capital. It focuses on agentic commerce, where AI agents can handle parts of online shopping.

Sachin Bansal
Sachin Bansal. Photo: Mylittlefinger / Wikimedia Commons, CC BY-SA 3.0 Background Photo: Europäische Kommission - Audiovisueller Dienst, CE - Service / Wikimedia Commons, CC BY 4.0

Sachin Bansal is reportedly in talks to invest $20-30 million in Manav Garg's new venture. That is about Rs 190 to 280 crore.

The report came out on November 13, 2026.

Bansal is a co-founder of Flipkart and Navi. Garg is a serial entrepreneur, which means he has started more than one company.

The startup is still at an early stage. It is looking to raise around $100 million as initial capital.

Bansal in talks to back Garg's AI startup
$20-30 millionBansal's reported investment (USD)
Rs 190-280 croreBansal's reported investment (INR)
$100 millionInitial capital the startup seeks

Graphic: News Anek, from the facts in this report

Garg is reportedly talking with other investors too.

Key points

  • Flipkart and Navi co-founder Sachin Bansal is reportedly in talks to invest $20-30 million.
  • The money would go to Manav Garg's new agentic commerce startup.
  • Agentic commerce means AI agents can handle parts of the shopping journey.
  • The startup wants to raise about $100 million, and talks are still going on.

What kind of startup is this?

The startup is focused on agentic commerce.

In simple words, this means AI agents can handle some steps of shopping for customers.

The product and business model have not been shared yet. Only the focus on this space is known.

Garg will bring his experience in artificial intelligence, or AI. Bansal is expected to advise him on commerce strategy.

Who are the two people involved?

Manav Garg previously founded Eka Software, an enterprise software company.

He is also a co-founder of Together Fund, a venture capital firm that invests in new companies working on AI.

In June 2026, Garg joined Emergent, a startup that builds software using AI tools.

Emergent said he continues as chairman of its board.

If the deal goes through, Bansal would become a key backer of Garg's new venture.

So what happens next?

No final deal has been announced yet.

The talks are still going on, and Garg is speaking with other investors for the fundraise.

For shoppers, the details of any product are still unknown.

Until the company shares more, the plan remains in its early stage.


Sources