Bengaluru couple quits IT jobs, starts healthy meal startup Wellfed

Two IT professionals from Bengaluru faced a problem with their everyday food.

Instead of only complaining, they built a business to solve it.

Diya Krishnakumar and Adithya Natarajan quit their jobs in 2024. They launched Wellfed, a healthy meal subscription startup.

A subscription means customers sign up and get meals on a regular plan.

They began with an investment of Rs 15 lakh. Between January and September 2026, the business earned Rs 56 lakh in revenue.

Revenue is the total money earned from sales, before costs are taken out.

If you often struggle to find healthy food on busy days, this story may feel familiar.

It shows how a personal frustration can grow into a working business.

Key points

• Two Bengaluru IT professionals quit their jobs in 2024.
• They launched Wellfed, a healthy meal subscription startup.
• The startup began with an investment of Rs 15 lakh.
• It earned Rs 56 lakh in revenue from January to September 2026.

How did the idea begin?

The founders were frustrated with everyday food choices. They saw this as a business opportunity.

Wellfed was started from that idea.

How is Wellfed doing so far?

Wellfed has delivered more than 55,000 meals in total. Its revenue for January to September 2026 was Rs 56 lakh.

That is more than three times the starting investment of Rs 15 lakh.

What can other founders learn from this?

The story points to a simple idea. Start with a problem you face yourself.

Then check whether many other people need a solution too.

Sources

• The Economic Times: Bengaluru's coding couple turned their problem into a business. They quit IT, invested Rs 15 lakh in a food startup and clocked over Rs 56 lakh in revenue